Kathy Ireland is partnering with the American Society for Gastrointestinal Endoscopy (ASGE), which represents the doctors who specialize in endoscopy and colon cancer screening, on a new Public Service Announcement. The PSA encourages those 50 and over to undergo screening for colon cancer.

Kathy's message is based on her love of family: 

“Everyone wants to stay healthy for their family and part of a healthy lifestyle if you are 50 or over includes getting screened for colon cancer,” said Kathy Ireland, Chair, CEO and chief designer for Kathy Ireland. “As a wife, mother of three and business owner, I know how hectic life can get, but I took time out of my busy schedule to get screened for colon cancer. I’m delighted to be partnering with ASGE to encourage colon cancer screening. If like me, you are 50 or over, or you have a family history of colon cancer, please talk with your doctor about getting screened; it could save your life.”

Watch the video on the ASGE YouTube Channel.

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